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Holiday Shopping Season to Start Early

But discounts may disappoint, says new study.

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By: TOM BRANNA

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Although household and personal care consumers intend to shop early this holiday season, a problem may be in store for retailers as shoppers fail to find the discounts that they expect—according to a new Accenture Holiday Shopping Survey. “Holiday shopping in 2008 was defined by the huge discounts that were available – and available very early in the holiday season. In 2009, however, retailers will be reticent to offer such generous incentives in the face of rising commodity prices,” said Jan...

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